Bilingual Website Design · EN + ES

Bilingual websites built right — native EN, native ES, fully indexed.

Half the local businesses in Eastern Washington serve Spanish-speaking customers. Almost none have a website that respects that. Fade Growth Partner builds bilingual websites with native English and Spanish copy on every page, a real language toggle, and proper hreflang tagging so Google indexes both versions and serves the right one to the right customer.

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Native ESSpanish written by a native speaker, not Translate.

hreflangProper EN/ES indexing for both Google audiences.

Same-dayBilingual Next.js builds delivered the day you sign.

Toggle UXVisible language switcher on every page.

The mistake most agencies make

Google Translate is not a bilingual strategy.

Most agencies "do bilingual" by dropping a Google Translate widget at the top of an English site. The Spanish reads like an instruction manual. Cultural references break. Real Spanish-speaking customers click away in 3 seconds because they can tell — instantly — that the business doesn't actually serve them.

Fade ships bilingual the way it should be done: native EN, native ES, both written and edited by a fluent Spanish speaker (Miguel) who grew up in this community. Headlines, CTAs, FAQs, legal pages, even the email forms get the same care in both languages.

What "real bilingual" means

The full checklist Fade ships on every bilingual build.

Native English and Spanish copy on every page — written, not translated
Visible language toggle in the nav, sticky on scroll
hreflang tags pointing every EN page to its ES counterpart and back
Locale-specific OG and Twitter metadata (en_US, es_US)
Bilingual contact and quote forms with bilingual confirmation messages
Bilingual reviews pulled from your Google Business Profile
Bilingual schema markup with knowsLanguage and availableLanguage
Bilingual Google Ads and Meta Ads creative on the same brand voice

Real proof

Real bilingual local businesses, shipped by Fade.

La Popular Bakery

Pasco panadería. Full bilingual site for a community where most customers prefer Spanish. Bilingual cake-order forms, bilingual menu.

Martinez Mowing & More

Desert Aire landscaping. Bilingual quote-request forms because half the residential clients prefer Spanish.

New Delta Auto Glass

Mattawa auto-glass. Bilingual lead-gen because windshield damage doesn't pick a language.

Clean Culture Barbershop

Pasco shop. Bilingual booking and walk-in info on a site built to convert in either language.

Pricing

Bilingual is included. Always. No upcharge.

One-time bilingual build · from $1,500

Full EN + ES website, GBP wiring, hreflang, schema, ready to launch. Optional $300/mo hosting and updates.

Bronze plan · $600/month

Bilingual website, hosting, updates, GBP, review management, basic CRM. Bilingual is the default, never an extra.

"For the first time, our Spanish-speaking customers can read everything before they walk in. That's not a translation — that's respect."

La Popular Bakery · Pasco, WA

FAQ

Common questions about bilingual websites.

What is a bilingual website?

A bilingual website serves two languages — typically English and Spanish — with full language coverage on every page, a visible language toggle, and proper hreflang tagging so Google indexes both versions correctly. It is not a Google-translated subdomain.

How much does a bilingual website cost?

Fade ships bilingual websites starting at $1,500 one-time or $600/month with the Bronze plan. Both options include full EN + ES coverage, language toggle, hreflang, schema markup, and GBP integration. No setup fees.

Can I use Google Translate instead of a real bilingual website?

No. Auto-translation produces awkward, robotic Spanish that breaks trust with real Spanish-speaking customers and gets ignored by Google. Native bilingual copy ranks better, converts better, and signals respect to your community.

Will Google rank my Spanish pages separately?

Yes — when hreflang is implemented correctly. Fade ships every bilingual site with proper hreflang tags, separate canonical URLs, and locale-specific OG metadata so Google indexes EN and ES versions independently and serves the right one to the right user.

Who needs a bilingual website?

Any local business serving a Spanish-speaking market: bakeries, barbershops, salons, restaurants, landscapers, contractors, auto shops, healthcare practices, attorneys, real estate agents. In Eastern Washington and the Columbia Basin, bilingual is table stakes.

Half your customers prefer Spanish. Your website should too.

Book a free 30-minute call. We'll quote a bilingual rebuild or a fresh build with a real timeline.

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