81.7K views. A website and content system that put a local bakery in front of new customers.
La Popular had good product and no digital presence. Fade built the website, connected Square for online ordering, and produced the short-form content that drove 81.7K views across TikTok and Instagram.
Website, Square, and content. Built to work together, not in isolation.
La Popular needed a site that matched how the bakery actually operates, not a brochure. Fade built it with Square connected, menus current, and ordering friction removed.
- Custom website: menus, hours, order links, all current
- Square integration: real online ordering, no extra steps
- Bilingual content: accessible to the full local customer base
- Short-form video content: TikTok and Instagram, consistent posting
The website now feels like the actual bakery instead of a disconnected tool.
People can understand the business faster and take action with less friction.
Square and the site now support the bakery together instead of fighting each other.
The bakery has a stronger home base for visibility and future growth campaigns.
81.7K views split across Instagram and TikTok.
The content worked because it made the bakery feel real. Stronger website structure and stronger content gave La Popular better attention across both platforms instead of depending on one channel.
A day in the life of a baker hit 37K views on its own. La Popular wasn't missing quality. It was missing reach.
La Popular BakeryFour videos.
Each piece did a different job: show the work, show the product, stay seasonal, and keep the bakery visible in the customer experience.
Day in the life as a baker
The strongest cross-platform proof piece because it made the bakery feel human and real.
Full day of baking bread
A product-process piece that turned the daily work into strong proof.
Bakery TV content
A practical content piece that extended the brand into the in-store experience.
Thanksgiving campaign
Seasonal content that kept the bakery timely without losing the brand.
