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Kennewick Barbershop Website Design, Statement Barbershop

Fade built their bilingual website and produced eight employee-led videos for TikTok and Instagram. The videos reached 106K+ views and brought in walk-in customers.

Client
Statement Barbershop
Service
Bilingual website and short-form video content
Market
Kennewick, WA (serves the Tri-Cities)
Jose B. Romero cutting a client's hair at Statement Barbershop
106K+ Total views across the eight videos.
3x Return on content investment.
8 videos Employee-led videos.
40.5K Views on the top-performing video.
What Fade built

Content built around the people in the shop.

Fade built a filming schedule around the shop's workflow and handled direction, editing, posting, and tracking.

  • Content strategy and creative direction
  • Eight employee-led videos
  • Editing for TikTok and Instagram Reels
  • Consistent posting on both platforms
  • Performance tracking and iteration
The website

One bilingual site for the barbershop and the salon.

Services, price ranges, the full team, and booking with each barber or tech, in English and Spanish.

Eight videos.

Cassandra: Client Experience

40.5K views

Angel: The Cut

34K views

Nany: Behind the Chair

12K views

Mary: The Regulars

8.2K views

Karla: Day at the Shop

6.8K views

Jose: Owner Perspective

5.1K views

Zio: The Process

4.4K views

The Shop: Full Feature

3.9K views