106K views. New clients walking in because they saw the shop on TikTok.
Statement Barbershop had a real culture worth showing. A team people loved, a shop people kept coming back to. What they didn't have was a consistent way to put that on video and get it in front of new people.
Fade built the filming schedule, directed the shoots, edited the content, and posted consistently across TikTok and Instagram. Eight videos. 106K+ views. People started walking in saying they saw the shop online.
Content built around the people who make the shop worth coming to.
The shop already had what most barbershops don't. A team with personality, regulars who loved the culture, and a vibe that felt different. The problem wasn't quality. It was visibility.
Fade created a filming schedule built into the shop's workflow. No disruption to the day. Employees led the content. Their faces, their energy, their real interactions with clients. Fade handled scripting, filming direction, editing, and posting.
- Content strategy and creative direction
- Employee-led video production (8 pieces)
- Short-form editing optimized for TikTok and Instagram Reels
- Consistent posting schedule and cross-platform distribution
- Performance tracking and content iteration
Real employees, real moments. No staged or scripted.
The system runs with the shop, not against it.
Same content optimized for TikTok and Instagram.
Every video designed to generate client inquiries.
"People started coming in saying they saw us on TikTok. That never happened before."
Statement BarbershopEight videos.
Eight short-form videos produced for Statement Barbershop. Each one shot inside the shop, led by the team, edited for TikTok and Instagram Reels.
Cassandra: Client Experience
A real client, a real interaction. Shows the vibe of the shop from the inside.
Angel: The Cut
Fresh fade, clean lines. Short and punchy. Built for watch-through.
Nany: Behind the Chair
Behind-the-scenes look at the craft. Connects the team to the audience.
Mary: The Regulars
Loyalty in action. Shows why people keep coming back.
Karla: Day at the Shop
A day-in-the-life piece. Builds familiarity and trust.
Jose: Owner Perspective
The owner explains what makes the shop different. Strong social proof.
Zio: The Process
Step-by-step of a cut. Educational and satisfying to watch.
The Shop: Full Feature
Full-length piece showcasing the whole shop culture.
