Your finished pools do the selling before the phone ever rings.
This is Waterscape in Spokane. My client, live right now. A homeowner lands on it, scrolls through pools you actually built, sees 17 years and 4.9 stars sitting under the headline, and hits the estimate button already half sold.
It gets a $60,000 decision started on a phone screen.
The photos are the whole pitch
A pool gets bought with the eyes first. So the site opens on your finished work at full width, not on a stock photo of a family you have never met.
Estimate requests that arrive qualified
The form asks the things you would ask anyway. Fiberglass or vinyl, size of the yard, when they want it in the ground. You call back knowing whether it is a real job or a daydream.
Proof sitting right under the headline
Years in the trade, star rating, number of reviews, cities you serve. Four numbers, visible before anybody scrolls, doing the job a salesman would have to do.
No build fee, no deposit, no setup cost. Design, copywriting,
on-page SEO, hosting and monthly maintenance are all in the $100.
$100 goes up 50% on October 29, 2026. Start before then and your rate stays at $100 for as long as you do. Current clients are not repriced.
Custom design, not a template with your logo dropped in
Copy written to get you called, not to sound clever
On-page SEO so you turn up when somebody searches
Fast hosting and a real SSL certificate
Three small changes a month, you just text me
No contract, cancel any time
What an agency does
$3,000 to $4,000 up front to build it
Plus a monthly on top of that
What I do
$0 up front
$100 a month, everything included
I am not cheaper because the work is worse. I am cheaper because I
am one person. No account managers, no salespeople, no office. You
get me on the phone instead of somebody who has never seen your
shop.
And here is the part nobody tells you. A website does not go out and find customers. It closes them once they show up. So take the three or four grand you were about to hand an agency for the build and put it into Facebook ads instead. I will help you point them the right way, because I run them for my own clients.
Miguel PerezFounder, Fade Growth Partner. Desert Aire, WA.
One step
Tell me about your build season.
I will look at what you have now, tell you straight whether a site would move the needle, and if it would, I build it. Nothing up front either way.
The price goes up 50%, on both the website and the Fade System. If you start before that date you stay at $100 a month for as long as you keep the site, and it never goes up on you. Every client I already have stays at what they pay now too. That is a real date on my calendar and a real increase, not a sales line.
I do not have good photos of my pools. Now what?
If you are in eastern or central Washington, or over the Idaho line in Moscow or Lewiston, I will drive out and shoot them myself. That is the Fade System, $125 a month, and it includes a filming day. Outside that area we work with what you have, and phone photos of real finished pools beat stock every time.
Can it handle financing or a quote calculator?
Yes. If you offer financing the site can say so plainly and hand people off to your lender. A rough price range calculator is doable too, though for most builders it costs you more leads than it saves you calls. I will tell you honestly which side your business is on.
Is there really nothing up front?
Right. No setup fee, no deposit, no build cost. It is $100 a month, and if you do not love your website you do not pay at all.
Can you build it if I am not in Washington?
Yes. The $100 Website plan works anywhere in the United States. The only thing limited by geography is the Fade System, because that one includes me showing up in person to film.
Who actually builds it?
I do. Fade is one person, me. That is why it costs what it costs, and why you get me on the phone instead of an account manager.
Do I have to sign a contract?
No. No long-term contract, cancel any time. If you do not love your website, you do not pay.
Ready when you are
Your finished pools do the selling before the phone ever rings.
Send me your number, or just call. Either way you are talking to me.
The $100 goes up 50% on October 29, 2026. Start before then and yours does not move.
Miguel PerezFounder, Fade Growth Partner. Desert Aire, WA.